Out of the Florida Panthers 2023 Stanley Cup Final Quest T-Shirt but in fact I love this Ordinary vintage—OOTO London for short—provided many looks for the film, helping Yates realize Gaga’s numerous outfits with historical accuracy. Vintage dealer Calum Blyth gives Smith and Yates a tour of the archive, and Smith even gets a Gucci-worthy makeover from the Oscar-winning costume designer. Watch it all unfold in episode four of Good Morning Vogue. “We’re having a Hitchcock moment,” Erdem Moralioglu says during his surprise encounter with Polly the peregrine falcon. Vogue’s ploy to draw the erudite designer out of his bustling East London studio for a breath of fresh air during the final sprint to his spring 2022 show has paid off. He is well known for his encyclopedic knowledge of literary and historical references—today’s chat centers on the cinematic adaptation of British author Daphne du Maurier’s classic horror novel The Birds—making Erdem the brand synonymous with great female heroines of fiction and history; each season they are front and center in the designer’s ornate fashion storytelling.

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“Doing the Florida Panthers 2023 Stanley Cup Final Quest T-Shirt but in fact I love this falconry made me think of Marianne North, who was an extraordinary Victorian botanist and amazing explorer at a time when women couldn’t travel alone,” Moralioglu tells Good Morning Vogue. “The strength and power of femininity is something that has absolutely inspired me again and again.” Elsewhere in his oeuvre, Italian activist and photographer Tina Modotti and American vaudeville child star Adele Astaire have come alive through designs that are worn by the likes of Beyoncé, Madonna, and Oprah Winfrey. The day’s ornithological escapade unfolds in the name of celebration. Erdem is set to soar during London Fashion Week with a show that marks the label’s return to a real-life runway (in the British Museum’s impressive colonnade, no less) and its 15th anniversary. Moralioglu’s success is a feat that, last year, saw him awarded the MBE for services to the fashion industry in the Queen’s Birthday Honours List. See Moralioglu’s impromptu avian 15th-anniversary celebration, above, together with a hint of what’s next for the fashion star.